Sales Performance Analysis

Learn More How Our Results-Based Approach Can Help You Solve Your Sales Team Performance Problems. Call us at 647-427-1588 or  click here ->

Our Results-based Approach Brings Results.

In the Identify Phase we focus on assessing your business and performance needs:

  • identifying your business goals and KPIs.
  • identifying your business need or problem that calls for sales training.
  • identifying gaps between actual and desired performance of your sales force.
  • identifying the causes for performance discrepancy.
  • recommend strategies to close the performance gap.

In the Develop Phase we focus on:

  • forming a plan for how the entire sales training initiative will be measured.
  • developing a comprehensive measurement strategy for five levels of results.
  • developing a data collection plan that supports the strategy.
  • developing the learning objectives.
  • aligning the objectives with your business goals and strategy.
  • planning and designing a custom sales training solution.

In the Implement Phase we focus on putting the plan into action:

  • aligning your company values with sales team values.
  • changing belief structures to improve your team’s sales performance.
  • confirming preferred learning styles, prerequisite knowledge and skills.
  • engage your sales people by participating, learning and doing.
  • practice applying newly acquired skills with immediate, corrective feedback.
  • providing action plans to enhance learning retention.
  • implementing a data collection plan to obtain data during and after the training.

In the Evaluate Phase we focus on five levels of measurement:

  • sales people’s reaction to the sales training program
  • capability development (organizational and individual)
  • the actual on-the-job practical application
  • impact on business
  • Return on Investment (ROI)

In this phase we focus on measuring the success of sales training:

  • how to isolate the effects of sales training
  • the benefits of calculating the ROI of sales training
  • formula for calculating the ROI
  • BCR vs ROI
  • how to calculate the payoff period
  • How to identify intangible benefits

In this phase we focus on the importance of reporting results:

  • evaluating the effectiveness of sales training
  • communicating the results to stakeholders
  • demonstrating the value of sales training to the organization
  • creating plans for continuous development

How We Have Helped Our Clients:

  • 98 Winning New Clients
  • 97 Increase Sales Revenue
  • 88 Decrease Number of Objections
  • 94 Shorten the Sales Cycle
  • 91 Improve Sales Pipeline Management
  • 81 Improve Win/Loss Ratio

(based on our post-training survey)

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We Trained

  • Weston Forest

  • NFI Industries

  • Nokia

  • RBC

  • Manulife

  • Desjardins

  • Porsche

  • Standard Life

  • Sunlife

  • WFG

  • Volkswagen

  • Transamerica

  • Industrial Alliance

  • Madd

  • Axa

  • Canada Life

  • Allianz

  • Husqvarna

  • Grawe

  • Uniqa