Trigger Events: How to Find Your Next Customer

The 21st Century changes the rules of engagement. New knowledge is needed and also a new set of tools to help you in your search for your next customer.

One of the most important things for buyers is to have a feeling that a sales person understands their position and needs. With trigger events you will be there, easier and faster than anyone else.

Discovering customer’s needs in today’s world is a very valuable tool and it makes a huge difference with your customers, showing them that you understand them and you are qualified to get their business.

With trigger events you will be better prepared for challenges that customers are putting in front of us each day. You will be equipped with a completely new set of tools needed to recognize who could be (and should be) on the market today for your product or services, giving you the better understanding where you should focus your selling activities.

What will you learn?

  • What is the Holy Grail of Sales and how can YOU use it to sell more
  • How can you KNOW where to focus your selling activities right now
  • Where and how can you find customers who are in the market TODAY
  • How can you be in front of your customers at the exact time when they are in the market
  • What is the curse of the sales job and how can you overcome it
  • How can you use online and offline resources of trigger events to close more sales today
  • How can you easily differentiate prospects from suspects, save your time and sell more today
  • How can you find the perfect timing to contact your prospects and sell
  • What is the importance of uncovering customers’ needs and wants before you speak with them
  • How can you win the deal and not even touch the topic of discounting of your product or service
  • How can you make customers realize that they are on the market with trigger events happening

By learning where to find and how to use trigger events, calls you will make in the future will never ever be cold!